A Pathway to Ethical Entrepreneurship and Inclusive Economic Empowerment
Direct selling is a person-to-person marketing and retail channel that enables companies — from global brands to grassroots enterprises — to distribute products and services directly to consumers, bypassing traditional retail environments. This model allows for personalized customer experiences, trust-based engagement, and flexible income opportunities for millions of individuals worldwide.
Products marketed through direct selling span various categories, including wellness and nutrition, cosmetics, fashion accessories, homeware, personal care, and innovative technologies — catering to diverse consumer needs.
Read MoreThe Global Federation of Direct Selling Associations (GFDSA) is an international governing body established to support, unite, and empower regional and direct selling associations worldwide.
